3 Digital Marketing Strategy Ideas
Digital marketing is an essential part of business and has overtaken many conventional marketing methods, simply because people use the internet for everything. A business that uses a freelance SEO Australia strategy is more likely to succeed than one without a strategy. But what are the most effective methods? If you have a business and are struggling with building your online presence, here are three ideas for improving your digital marketing strategy.
Idea 1: Email Marketing
Email marketing is a major part of a digital marketing strategy; it is often a cost effective way of contacting customers or anyone who has visited the website and joined the mailing list. But is it actually effective? Well, statistics have shown that emails sent out by companies have been opened on mobile devices 80% more than they were last year. This means 80% more people are viewing and potentially responding to these emails, meaning brands are likely to see higher customer retention. However, 42% of consumers say familiarity with the sender’s name influences if they open the email or not. This means if you want your emails to get opened and get your business results, branding is super important. If a consumer does not recognize your brand, they are less likely to respond. So the most effective email marketing strategy goes hand in hand with a good branding strategy.
Idea 2: Blogs & Content Marketing
As obvious as it sounds, websites that have interesting, updated content get more views. What you may not know is how much more successful these websites are over their competition. Companies that blog more than 15 times a month will get 5 times the traffic as those who do not. Essentially, if you want to have lots of people visiting your site, you need to be regularly updating it by adding interesting content. Interestingly, longer titles are proffered, with blogs that have between 10-18 word titles receiving more likes. It can be hard to know how long a blog post should be, but the average length of a top ten page has about 2000 words, furthermore, if a post is longer than 1,500 words it is likely to have 68% more tweets and 22% more Facebook likes. However, it is important to include other content aside from words, posts with pictures generally receive 94% more views. Don’t underestimate the importance of the content on your website, as it really makes a difference. As a result of this, content marketing should be a major part of your digital marketing strategy.
Idea 3: Videos
It has already been established that updated posts on your website result in more views; however, this content doesn’t have to just be pictures and words. Another great option is by using videos, this content specifically works well on a landing page of a website. By using a video on the first page a customer sees, they are 86% more likely to stay on the website and continue looking through other pages, they are also more likely to comment or be interactive with the content. Only 20% of people will read a blog post on your page, whereas 80% will watch a video, therefore, using videos is an effective strategy to get a message across to a wider audience. However, it is also important to remember that 58% of people will stop watching within the first 90 seconds- so when creating a video, it is best to keep it short and to the point. This ensures people get the message before they stop watching. Interestingly, videos are the most linked and shared form of content, with them being shared 267% more than any other type of post.